“Is your name Lizard?”

“Yes.”

I almost took out my passport to prove to the staff that I wasn’t joking. Luckily, my naturally mature-looking face convinced them.

It was already evening by the time I arrived on the first day of the 37th Tokyo International Film Festival.

Although I’d heard in advance that tickets for the 28th were all sold out, I still went to pick up my viewing pass, hoping to get lucky and see if anyone would release tickets for the screenings I wanted to attend, like Invisible Sisters, 11 Rebels, and Pepe. Unfortunately, there was no success, so I decided to just explore the area instead.

Since it’s my first time here, everything feels fresh—checking out the venue, observing what’s happening in the press room, and seeing what the staff are up to.

Honestly, I never thought I’d actually get a viewing pass this time. In our initial discussions, we had to explain to the organizers that we operate as a multi-platform online content promotion team. The staff were hesitant since online marketing for Japanese films and festivals isn’t as prominent here (one look at the like counts on the Tokyo Film Festival and Golden Horse Festival pages in their respective countries shows this difference). They were also unsure about which media outlet we represented.

In the end, we presented not only our Facebook posts but also our accumulated work across various platforms. In today’s world, each media type naturally needs a distinct content strategy, and each piece resonates differently across different platforms.

Films require different formats for different venues and audiences, and the media pursuing film as content must follow suit. While Facebook is currently our primary platform, given the challenging and unpredictable nature of the market, it’s essential to center our efforts on the new brand, L.U.C.

L.U.C stands for Lizard Undersea Cinema, though “LUC” itself also means “to illuminate” or “to light up,” much like how film is an art that can light up the soul.

On the international stage, we aim to shed light on Taiwan, and back in Taiwan, we hope to highlight excellent and interesting content from around the world.

“L.U.C Taiwan”

“L.U.C Your Story”

“L.U.C Our Idea”

It’s not easy. There are still many skills to learn, obstacles to overcome, and partners to find. But this is our goal.